Design · May 12, 2026
Why we design Arabic-first, not Arabic-last
Retrofitting Arabic onto a Latin layout breaks in ways you only see after launch. Here is how we avoid it.
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Notes on how we work
Occasional writing on design, AI and building things that last — in Arabic and English.
AI · April 28, 2026
We measure AI before we ship it
A demo that works once is not a product. Here is the evaluation harness we put around every model.
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Social · April 10, 2026
The social metrics worth reporting
Reach and followers are easy to grow and easy to fake. We report against a baseline you can bank.
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